We are so proud to announce the official launch of not one, but two new products: Chia Seed Peanut Butter Bliss and Cinnamon Chia Seed Peanut Butter Bliss. We’ve taken the Peanut Butter Bliss you already know and love…and all that blissful goodness…and added one the nature’s true superfoods: the chia seed.
Don’t know much about chia seeds? You’re not alone. When most people think about chia seeds, they think about the “Chia Pets” that have been advertised on television since, well, forever. But there’s so much more to the amazing chia seed. So here’s a little background information.
Chia seeds come from a flowering plant in the mint family that’s native to Mexico and Guatemala. Hstory suggests it was a very important food crop for the Aztecs. The chia seed remained in regular use in its native countries, but was largely unknown in North America until researcher Wayne Coates began studying chia as an alternative crop for farmers in northern Argentina about 29 years ago. Coates started his work on chia in 1991, and since then has since become one of the foremost advocates of the tiny seed’s health benefits.
The chia seed — which comes in either white or a dark brown and black color — has a huge nutritional profile. It contains calcium, manganese, and phosphorus, and is a great source of healthy omega-3 fats. Chia seeds can be bought in most heath food stores and supermarkets, but Coates warns consumers to avoid red seeds (immature chia seeds) or black seeds that are smaller than regular chia seeds (weed seeds).
Mature white, brown or black seeds can be eaten whole and do not need to be milled like flax seeds. Chia seeds are also completely tasteless so they don’t alter the flavor profile of your food. What does that mean? It means that this wonderful little seed can be added to almost anything…including ice cream!
As it stands, we’ve added chia seeds to our two new peanut butter bliss products. Our goal, with everything we do, is to create food products that are as good for you as they are good to you.